About Us

DataWise Consulting is a social research and evaluation consulting firm based in Grand Rapids, Michigan.

We work with local, national, and international clients who want to use data to make better decisions, understand complicated social problems, or learn from the people who matter most to their work. Our projects range from small online surveys to large, multi-year initiatives involving multiple methods and partners. Our clients include nonprofits evaluating their programs, government entities investigating public health issues, higher ed institutions trying to keep up with a rapidly changing landscape, and businesses looking for deeper insight.

We come to every project ready to learn and listen. While we’re experts in social research methodology, we’re generalists when it comes to subject matter—which makes us adaptable across different fields and contexts. Each project is different, with its own important history and circumstances. We count on our clients and their stakeholders to be the real experts who can fill us in on what’s happening and why. That’s where we always start: listening to the organization’s background, what brought them to this project, and what success actually looks like for them.

Our Services

Survey Design + Execution

We design questionnaires that get you the data you need, whether you’re surveying 20 people or 2,000. We handle programming, deployment, and monitoring from start to finish.

Interview + Focus Group Services

Hear directly from your audience through facilitated discussions, virtual or in-person. We develop discussion guides, moderate sessions, and manage logistics.

Data Engineering

Raw data rarely comes ready to use. We clean, transform, and prep your data for analysis, and build pipelines that keep it working long-term.

Data Analysis

From statistical analysis of census data to qualitative coding of focus groups, we turn raw information into clear findings and actionable conclusions.

Visualization

We create interactive dashboards and visual stories that make your data accessible. Let your audience explore the research themselves and draw deeper insights.

Reporting

Good research needs clear communication. We deliver reports, infographics, slide decks, executive summaries, and documentation that make your results easy to share.

Evaluation Design

We partner with you to build evaluation frameworks and logic models that reveal how your programs actually work. It starts with understanding your needs, not assumptions.

Data Design

We set up and support databases that keep your data organized, accessible, and protected, so you don’t lose what you’ve collected.

Featured Work

The Data-to-Wisdom Continuum

Data

Deep understanding of digital tools and data management.

Information

Conversion of complex data into simple, intelligible concepts.

Evidence

Analysis and synthesis of trends, patterns, and exceptional cases.

Knowledge

Confidence in the existence of actionable causal relationships.

Wisdom

Evidence to place knowledge in historical and local context

The data-to-wisdom continuum is inspired by Longley et al, Geographical Information Systems & Science (2015), Wylie & Sons

Meet our Team

Neil Carlson
Founder and Principal Consultant
Laura Luchies
Founder and Principal Consultant
Adriene Galindo
Co-Founder and Operations Manager
Rachel Venema
Senior Consultant
Kimberly Slaikeu
Senior Consultant
Jordan Daley
Lead Consultant
Cole Sweda
Consultant and Junior Partner
Jax Heil
Associate Consultant
Eleanor Vander Ark
Associate Consultant
Leigh Peterson
Associate Consultant
Lucia Skuldt
Associate Consultant
Lauren Nyong
Research Specialist